Archive for 03/07/13

Apple Ad Man Says Apple Considered Calling the iPhone the 'TriPod', 'TelePod', 'Mobi', or 'iPad'

Posted on Thursday, March 7, 2013


Former Apple advertising lead Ken Segall was at an event for the University of Arizona's Department of Marketing tonight and in giving the latest version of his "Insanely Simple" talk revealed some of the names Apple considered for its smartphone before settling on "iPhone", reports 9to5Mac. 



The proposed names included "TelePod," "Mobi," "TriPod" and "iPad." Segall also presented the name "MicroMac" to his audience, but insisted that it was not under consideration and that he wanted to gauge their thoughts on the name. In past versions of the talk, Segall has presented "PocketMac" as the outlier option that was not actually considered.

Segall went on to explain the thought process of the names:

- TelePod: Segall said Apple considered this name because it sounded like a "futuristic twist" on the word "telephone." The "Pod" part obviously came about from the success of the iPod.

- Mobi: This name was in consideration not only because it was a creative take on the word "mobile," but that it also had personality, Segall said.

- TriPod: When Steve Jobs revealed the iPhone, he famously referred to it as three devices in one: an iPod, an Internet device and a phone. This name likely had an impact on that presentation and represents the three "legs" that the iPhone was built on.

- iPad: This eventually became the name of Apple's tablet line, but Segall said it was under consideration for the company's smartphone product as well. Steve Jobs did confirm that Apple had been working on a tablet before it started working on a phone, and that the tablet had internally been codenamed "Safari Pad."

Of course, Apple eventually settled on the name "iPhone". At the time, Cisco actually held the U.S. trademark for iPhone for a line of VoIP handsets, but the two companies eventually reached a trademark agreement over the name.

New Retina MacBook Pro Processor Bumps Offer Minor 3-5% Performance Improvements in USA


Following last week's introduction of new processors for the Retina MacBook Pro lineup, Primate Labs has analyzed benchmarks coming in from the new machines through the company's popular Geekbench 2 software. 




Unsurprisingly, the benchmarks reveal a roughly 3-5% increase in Geekbench scores for each of the processor bumps. For the 15-inch Retina MacBook Pro lineup, Apple bumped each of the three available processors by 100 MHz, accounting for the minor benchmark improvements.

One thing to note is that the new mid-range Retina MacBook Pro has the same speed processor as the old high-end Retina MacBook Pro. However, the new mid-range model is slightly slower than the old high-end model. While this seems surprising at first, the difference is easily explained by comparing the two processors: the old high-end processor has more cache than the new mid-range processor.
For the 13-inch lineup, the 100 MHz speed bumps were limited to machines based on the high-end stock configuration starting at 256 GB of storage, with those machines also seeing a 3-5% improvement in Geekbench scores.

Aside from the processor improvements for the Retina MacBook Pro lineup, Apple also reduced pricing on the 13-inch models by $200-$300, increased RAM on the high-end 15-inch stock configuration, and reduced pricing on storage options. Source : NY

In Online Shopping :Some Great Motivational Quotes for 2013

This set of inspirational thoughts for the new year will galvanize you into action.




At the start of every year, I create a list of quotes to guide and inspire me for the next 12 months. Here are the quotes I've selected for 2013:
"Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements."
Napoleon Hill

"The key to success is to focus our conscious mind on things we desire not things we fear."
Brian Tracy

"Success is getting what you want. Happiness is wanting what you get."
Dale Carnegie

"Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats."
Og Mandino

"A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided."
Tony Robbins

"If you can't control your anger, you are as helpless as a city without walls waiting to be attacked."
The Book of Proverbs

A mediocre person tells. A good person explains. A superior person demonstrates. A great person inspires others to see for themselves."
Harvey Mackay

"Freedom, privileges, options, must constantly be exercised, even at the risk of inconvenience."
Jack Vance

"Take care of your body. It's the only place you have to live."
Jim Rohn

"You can have everything in life you want, if you will just help other people get what they want."
Zig Ziglar

"The number of times I succeed is in direct proportion to the number of times I can fail and keep on trying."
Tom Hopkins

"You have everything you need to build something far bigger than yourself."
Seth Godin

Readers: I want to begin this year with a huge burst of motivation. Can you help me out? What quotes or thoughts inspire YOU to be the best that you can be?  (Leave a comment!) - Source- Collection

Online Market Success Tips 1- A Most Unreasonable Man

The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not complacency.


Slightly built, bespectacled, mild mannered, and dressed as if he were attending a CPA seminar, Eli Broad comes off as anything but the legendary entrepreneur who started homebuilding giant Kaufman and Broad (later renamed KB Home) and the pioneering financial services company SunAmerica. The Los Angeles billionaire is also one of the nation's leading philanthropists and art collectors. In his recent book, The Art of Being Unreasonable: Lessons in Unconventional Thinking, Broad, who turns 80 in June, says much of his success, in business and elsewhere, stems from a dogged (some would say obstinate) unwillingness to go along with the crowd. --As told to Mark Lacter

Growing up in Detroit in the 1940s, I was always inquisitive. In high school, I would drive my teachers batty. They would make a statement, and I would say, "Why is that?" They didn't want to be questioned. But I've never accepted the status quo. After I was married a few years, my wife, Edye, found a quote from George Bernard Shaw that essentially said reasonable men adapt themselves to the world; unreasonable ones don't--therefore all progress comes from unreasonable men. She gave me a little plaque with the quote.

The first thing I did after I graduated from Michigan State was accounting. My initial salary was $67.40 a week, after taxes. I was married with a child on the way, and I wanted to make some money. I had some clients who were homebuilders--I didn't think they were all that smart, and they were making a lot of money. I decided that I could do that, and I found a partner in Donald Kaufman, a carpenter who did remodeling. I didn't know how to build a house, but I had a pretty good sense of finance and marketing. We started in Detroit at the end of 1956.

I looked at what was going on in homebuilding outside Detroit, where people were building different kinds of homes--say, without basements. I thought this was an opportunity for us. We would sell them for 20 percent less--and the payments would be less than the rent on a two-bedroom garden apartment.

We were more efficient than other builders. We never took out construction loans, which were very expensive. I would pay subcontractors and suppliers at the end of the following month from when the work was done. So if they finished on the 15th, I would pay 45 days later. By then, we would have a house closing, so we'd have enough money. We didn't have any financing costs.

In 1961, we went public on the American Stock Exchange. In 1969, we became the first homebuilder to be listed on the New York Stock Exchange. We had a pretty fancy P/E ratio in the 1960s, about 40 times earnings, and a market cap of over $1 billion when $1 billion was an awful lot of money.

We convinced Wall Street that we were countercyclical, that we weren't like a lot of those small homebuilders that would go broke after every cycle. But I knew that wasn't necessarily true. I looked back at the Great Depression. The one industry that did well was life insurance. I said, Maybe we ought to acquire a life insurance company.

In 1971, we acquired the Sun Life Insurance Company of America in Baltimore, founded in 1890, for about $52 million in cash and stock. We were competing with companies like Metropolitan and Prudential, so we needed to find a market niche. It became clear that there was a great need for retirement savings. So we started selling variable annuities, mutual funds, and some other products.

We also had to develop a brand. We changed the name to SunAmerica, hired an ad agency, and became the biggest advertiser on NBC Sports. People thought I was crazy. Well, our name became known, and people started seeing us as a lot larger than we really were.

No one on Wall Street understood the combination of the two companies. So we split them up: I stayed at SunAmerica, and Bruce Karatz stayed at Kaufman and Broad. [Donald Kaufman had retired shortly after the company went public.] I had been in the homebuilding business for more than 25 years, and I found this new industry--retirement savings--to be a great challenge.

By the late '90s, I was in my 60s, and I thought it was time to find a merger partner for SunAmerica. One of the companies that could afford us was AIG. I knew the CEO, Hank Greenberg, and I had high regard for him. I approached him about a merger, and he was excited at the idea. We got a nice premium--not huge, 27 percent, but in dealmaking, it's got to be something that makes sense for both parties.

I stayed on the AIG board for a number of years. And then I got lucky. One day, I said to Hank that 90-some-odd percent of my net worth was in AIG. I wanted to diversify. Hank said, "You're a director; you can't sell stock." So I got off the board and put the stock in The Broad Foundations, a pair of nonprofit organizations that focus on education, science, and the arts. That's why our foundations' assets are $2.5 billion.

I work harder now than I've ever worked. We've spent $600 million over the past 10 years on biomedical research. The biggest time-suck has been education reform. In science, no one wants to maintain the status quo, but people in education have been resistant to change.

We didn't know anything about curriculum, so we started looking at governance and management. With rare exceptions, people become school superintendents without any training in management, finance, systems. So I said, Why don't we create an academy to train superintendents? We've seen a lot of change in the past 10 years.

I didn't get involved in art until the early 1970s. Our first major acquisition was a Van Gogh drawing. Eventually, we moved into contemporary art, because I found it more interesting to be involved in art of our own time. I enjoy meeting the artists. Every artist is unreasonable, because he or she is doing something that hasn't been done before. All of the art in our collection will ultimately be shown at The Broad, our new contemporary art museum that will open in 2014 in downtown Los Angeles.

Philanthropy is not charity. Charity is just writing checks. Philanthropy is an investment where you want to see a return, whether it's breakthroughs in scientific research or performance in education or broadening the audience for the arts. You want to see results. - source : collection

Food shopping market in New York, It's an acquired taste all times


                       In New York of United States

Forget a quick whizz round Tesco or Waitrose: food shopping in New York involves traipsing around countless stores like a 1980s housewife, says expat Ruth Margolis.


There’s a reason why, in six seasons of Sex and the City, we rarely saw Carrie and pals go grocery shopping. The show’s producers knew, as I now know, that stocking up on household staples in New York is about as glamorous as having your haemorrhoids removed. Doing a big shop, NYC-style, also takes longer and has a more painful recovery.
Fundamentally, the problem is that inexpensive, one-stop shops stocking consistently good quality merchandise simply do not exist in New York City. Your supermarket options are sprawling and low-end or impractically luxurious, with little in between. Online outfits like Fresh Direct are popular with busy New Yorkers but they’re also expensive.
To shop affordably and healthily – never mind ethically – here takes some serious planning. These days, I’m like a proper 1950s housewife but with worse coiffing and hempier shopping bags. I shop for food and general household stuff two to three times a week. Each trip takes up to 90 minutes and I’ll visit a minimum of three stores. Back in London, a quick stomp around Sainsbury’s provided everything I needed for the week – from grapefruits and gourmet sausages to tea towels and Toilet Duck.
My nearest supermarket, C-Town in Brooklyn’s posh Park Slope, is particularly dismal: a dank, beige 1970s throwback. Cellophane-wrapped, hormone-hopped mince glows a chemically achieved pinky orange from its post on a Soviet-era meat shelf. A quick scan of the bread section reveals few loaves that cost less than $4.99. Bafflingly, this type of low-end supermarket isn’t especially cheap. And if you prefer your daily bread not to taste like cake, you’re out of luck. Supermarket bloomers are pumped with cloyingly sweet high-fructose corn syrup. For a less sugary slice, I have to head to an artisanal deli or a health food store.
As I got to know the neighbourhood, I discovered that I could get cheap organic milk in a bodega on 7th Avenue and 11th Street. Union Market (a small, elite chain of New York food stores) was best for affordable free-range chicken but if I wanted organic I’d have to trek 45 minutes to Trader Joe’s – a cheery, own-brand supermarket where awkward hipsters pack your bags. Toiletries and cleaning products, meanwhile, are a whole other schlep involving pit stops in three depressingly outfitted drug stores.

Antivirus Plus Bitdefender - Popular Free Products 2013

                Discuss About  Bitdefender  Antivirus Plus


          Pros 

           Bitdefender Antivirus Plus includes 24/7 technical support.

          Cons 

          The product is available in English, Dutch, French, German, Italian,  Japanese, Portuguese, Romanian and Spanish but not Klingon. 

The Verdict: 9.58/10Bitdefender is a digital dragon that protects from internet evil.




  LIKE OUR REVIEWS? SUPPORT OUR SITE ON FACEBOOK OR GOOGLE PLUS

     Reviews : If you’re looking for strong and easy antivirus software, Bitdefender Antivirus Plus stands at the ready. Offering effective security, simple usability, effective resource usage and an enticing price point, Bitdefender Antivirus Plus is the best antivirus software and our TopTenREVIEWS Gold Award winner. It is a top-tier antivirus software solution with superior protection and performance whether you’re an advanced user looking to control the whole process manually or an average user who simply wants a set-and-forget solution. This antivirus software provides protection and peace of mind without taxing your PC performance or paycheck.

Installation is quick and includes step-by-step instructions. The process includes a pre-installation scan and doesn’t require a reboot before you’re up and running. The user interface is elegant and minimalistic. You can drag and drop modules to perform actions directly from the main window. The application uses a feature called Autopilot to make security-related decisions without prompting you for responses. There is nothing to configure, no alerts and no pop-ups. If you choose to make any manual changes to the security settings, Autopilot shuts itself off in the same way that your car's cruise control cancels itself if you tap the brakes.

Bitdefender Antivirus Plus is effective at successfully blocking, removing, neutralizing and preventing malware infections. Third-party industry testers and reviewers agree that Bitdefender is one of the best. It ensures security without sacrificing speed. Smart Scan technology takes advantage of PC processing power without being burdensome. Depending on what other tasks you have running and what resources are available, Bitdefender Antivirus Plus adjusts to optimize operations and maintain speed. In order to maintain the maximum performance that contributes to ease of use, the Scan Dispatcher feature discovers and uses available time slices if your system's resource utilization drops below a certain threshold.

 For Free Antivirus